Aquascutum

The British weather is famed for its inclemency and unpredictability. Aquascutum invented the first waterproof cloth in 1853 and created the raincoat to protect the ladies and gentlemen of England from the elements and preserve their stylish appearance. This understated approach to solving a perennial fashion problem (how to look elegant in the hustle and bustle of city life) has continued for over 160 years.

Aquascutum gained great acclaim from the development of one of the most iconic garments ever created; the trench coat. Although it began as military uniform, the trench has become a cornerstone of the 21st century wardrobe, a chic yet classic envelope that perfectly balances form and function.